Proctor has more than 25 years of experience in the hospitality industry, being involved in all levels of property management and corporate leadership. His work with Starwood Hotels & Resorts covered all brands in North America, French Polynesia and the Caribbean, where he oversaw every aspect of the owned, managed and franchise new build projects. He most recently served as VP  of operations at Evolution Hospitality in San Clemente.

Proctor said: "BridgeStreet has a 'check your ego at the door' mindset. I am driven by the culture and see how it fosters creativity and solution-oriented thinking, company-wide. This is an exciting challenge and an honour to contribute to such a respected group."

BridgeStreet president and CEO Sean Worker said: "We are committed to bringing and keeping the brightest minds to BridgeStreet and unifying the universe of serviced apartments, homes and extend stay hotels on an easy to list and book platform. Brian joins a well-tuned group that has laid the foundation for big industry steps. His expertise brings additional rigour to our technology platform, setting the stage for continued expansion this year."