It is spearheading the initiative with the launch of its new website. To further improve customer experience and expand online booking capabilities, the company says it is dedicating resources to a large-scale digital transformation that will see major enhancements and upgrades to its current client systems.

As a response to its customers' feedback and to address the changing requirements of the market, Oakwood has built "a dynamic, more user-friendly digital platform". The company consolidated its three websites (oakwood.com, oakwoodworldwide.com and execustay.com) into one simplified portal that "streamlines the business process, while allowing user's direct access to Oakwood's vast and growing furnished and serviced apartment inventory".

Key elements of the new website include a full redesign, offering improved navigation, content and features; real-time pricing and inventory, enabling all inventory to be available for online booking; a new property profile application, with simple search and filtering; and new measuring and reporting capabilities, allowing for responsive changes.

"It's an exciting time as we reinvent the way Oakwood does business online," said Oakwood CEO Chris Ahearn. "These new changes are customer-driven, and they deliver a more streamlined user experience. The website launch is just one of the stages in a digital roadmap to harness technology and generate both value and growth."

"The Oakwood digital roadmap is a strategic blueprint that leverages technology to improve the company's online enterprise capabilities that begins with the transformation of the website and will continue with the launch of a next generation accommodations management solution platform along with a proprietary mobile app.  These industry transforming, state of the art platforms are expected to launch throughout the coming year," says the company.